The most wonderful time of the year is also the most hectic. For many women, the holidays are equal parts celebration and frantic hustle and bustle. Tapping into this emotional mindset, Ford set out to engage female fans with a conversation about what they keep inside their cars during the holiday shuffle. We tapped a network of influencers to help bring this campaign to life in social—asking influencers to share #WhatsInsideMyRide during the #Holidaze.
Our 18 influencers created original photos and videos to give fans a look inside their cars and holiday preparations. This content aligned with Ford’s four passion pillars of focus and provided unique content to be leveraged by the brand’s social channels, as well.