Honda | Distracted Driving

Creative Direction, Digital

Partnering with RPA and Honda we raised awareness around the dangers of texting and driving, creating the campaign #phonesdowneyesup. We created a series of video shorts that raise awareness around the theme, “If you can’t can’t text and ___ , then you shouldn’t text and drive”. Extensions of this campaign included an influencer activation and downloadable lock screens, garnering a large amount of engagement and PR uptake.


Meghan McCarthy