Myspace / Riff Raff

Art Direction, Digital, UI/UX Design, Social, Campaign

MySpace contracted me to help support their Riff Raff activation.  The campaign included shooting Riff Raff’s, “How to be the Man,” Music video, teasers, and social activation.  From a social perspective the activation was relatively simple but effective, "Let’s give Riff Raff the keys to all our social channels."  While supporting this endeavor with ancillary content we were able to convert Riff Raff’s fan base, and make an awareness play by making a sizable splash in social, even branding and making Jodie Husky his Husky a prominent character.