Digital Campaign

The Peanuts

Peanuts Movie

Creative Direction, 360 Campaign, Social

Peanuts making yet another debut on the big screen necessitated a large campaign that re-engaged existing fans while drawing in a new fan base. As Creative director at McBeard (AOR) for Fox Theatrical we sold through a number of big ideas that answered this large ask. Some of these opportunities included branded partnerships (Target, Mcdonald's, Metlife Blimp, Red Baron Pizza), and digital properties (The Peanutizer, & Wahh Wahh machine) that garnered significant press worthy engagement. Rounding out the campaign blitz Peanuts was an early adopter of the now common place branded SnapChat Filters.