Art Direction, Social, Campaign, Theatrical Release

Who doesn’t want to see Ben Stiller & Owen Wilson for their long anticipated film Zoolander 2 walk the line during Paris fashion week?  This was an organic activation that came out of a collaboration between theAudience & CAA.  Though, our suggested influencers did not make it through to production, Our core concept remained intact.  We pleasantly disrupted the social space while wetting the appetites of an audience that has long awaited a sequel to Zoolander.